Stop burning ad budget on clicks that never convert

Performance marketing costs have two parts: the management fee (what you pay the agency) and the ad spend (what you pay to Google, Meta, LinkedIn, etc.). Management fees in India typically range from INR 15,000 to INR 50,000 per month for small to mid-sized businesses, depending on the number of platforms, campaigns, and the complexity of the work. Ad spend is separate and goes directly to the platform. We recommend a minimum monthly ad spend of INR 20,000 to 30,000 per platform to generate enough data for meaningful optimization. We give you an exact quote after understanding your business, goals, and budget on a strategy call. No hidden fees, no percentage-of-spend markups, and no lock-in contracts.

It depends on your audience and your goals. Google Ads is best for capturing demand — reaching people who are already searching for what you sell. Meta Ads (Facebook and Instagram) are best for creating demand — reaching people who match your ideal customer profile but are not actively searching yet. LinkedIn Ads work best for B2B businesses targeting specific job titles, industries, or company sizes. YouTube Ads are effective for brand awareness and consideration when you have video content. Most businesses start with Google and Meta, then expand to other platforms as results stabilize.

Google Search Ads can start generating leads within the first 1 to 2 weeks if your offer is strong and targeting is correct. Meta Ads typically need 2 to 4 weeks to exit the learning phase and find your best-performing audiences. LinkedIn Ads usually take 3 to 4 weeks to stabilize due to smaller audience pools and higher costs per click. Across all platforms, expect the first 30 days to be a learning and optimization period. By month 2, we have enough data to cut waste, scale winners, and drive down your cost per lead.

Yes, always. You control how much you spend on ads. We recommend a minimum spend based on your platform, industry, and goals, but you set the ceiling. We will never increase your spend without your approval. We will also tell you honestly if your budget is too low to compete in your market — we would rather set realistic expectations than take your money and deliver mediocre results.

Digital marketing is the umbrella term for all online marketing — SEO, social media, content, email, and paid advertising. Performance marketing is the subset of digital marketing where you pay for specific, measurable outcomes — clicks, leads, sales, or app installs. The key difference is accountability: in performance marketing, every rupee is tracked and tied to a result. You know exactly what your cost per lead is, what your return on ad spend is, and which campaigns are profitable.

Both. If you have existing accounts, we start with a full audit — checking tracking setup, account structure, audience targeting, ad quality, and wasted spend. We then restructure and optimize what’s there. If you’re starting from scratch, we set up everything: accounts, pixels, conversion tracking, audiences, and campaign structure. Either way, you own the ad accounts. We manage them, but they belong to you.

We handle ad creative end to end — copywriting, image design, and video editing for ads. If you have brand assets (logos, product photos, brand guidelines), we use those. If not, we create everything from scratch to match your brand identity. For video ads, we can work with raw footage you provide or create motion graphics and animated video ads. Every creative goes through your approval before it runs.

We send monthly performance reports that include total spend, impressions, clicks, leads, cost per lead, cost per acquisition, and return on ad spend — broken down by platform, campaign, and audience. No jargon, no vanity metrics. We also include what we changed, what we learned, and what we plan to do next month. You also get access to a live dashboard where you can check campaign performance anytime.